“Executed properly under NHTSA’s guidance, automated vehicles have the potential to greatly enhance the human experience - to prevent millions of car crashes and thousands of fatalities each year and to give mobility to those without.”Īpple urged regulators not to impose too many restrictions on testing of self-driving cars, saying “established manufacturers and new entrants should be treated equally. “The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation,” Kenner wrote. Drive Division Online Racing Tips for Mastering Mobile Racing Modeditor, is a mobile racing game that Read More City of Outlaws Rule the Streets in the. 22 letter followed more than a year of industry speculation about the computer and iPhone maker’s plans for expanding into transportation.
REUTERS/Mike Segar/File PhotoĪ five-page letter from Steve Kenner, Apple’s director of product integrity, to the National Highway Traffic Safety Administration is the company’s most comprehensive statement yet about its interest in self-driving vehicle technology. An Apple logo hangs above the entrance to the Apple store on 5th Avenue in the Manhattan borough of New York City, July 21, 2015.
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